Sunday, April 8, 2012

Top Ten Biggest International Marketing Mistakes of All Time

  1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, "It won't leak in your pocket and embarrass you." Instead, the company thought that the word "embarazar" (to impregnate) meant to embarrass, so the ad read: "It won't leak in your pocket and make you pregnant
  2. In Spain, when Coors Brewing Company put its slogan, "Turn it loose" into Spanish; it was read as "Suffer from diarrhea".
  3. When Braniff International Airways translated a slogan touting its upholstery, "Fly in leather", it came out in Spanish as "Fly naked".
  4. When Pepsi started marketing its products in China a few years back, they translated their slogan, "Pepsi Brings You Back to Life" pretty literally. The slogan in Chinese really meant, "Pepsi Brings Your Ancestors Back from the Grave."
  5. Chicken magnate Frank Perdue's line, "It takes a tough man to make a tender chicken," sounds much more interesting in Spanish: "It takes a sexually stimulated man to make a chicken affectionate."
  6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: "Nothing sucks like an Electrolux".
  7. A hair products company, Clairol, introduced the "Mist Stick", a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.
  8. The American slogan for Salem cigarettes, "Salem-Feeling Free", was translated into the Japanese market as "When smoking Salem, you will feel so refreshed that your mind seems to be free and empty."
  9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep "Regal" blue to light "Ice" blue as Light blue is associated with death and mourning in SE Asia.
  10. We can't forget Chevrolet's attempt to launch the Nova -- Spanish translation, "Doesn't Go" -- in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.
Brian Henderson oversees internal and external marketing for Prezza Technologies. Prior to joining Prezza Technologies, Brian has held senior-level marketing positions in successful New England-based companies, including Perseus Development Corporation, Equallogic Corporation, and EMC Corporation.

Always Go For an Experienced Business Advisor Group

Starting a new business by any single person is one of the toughest jobs nowadays; life has become so competitive and fast that it is just impossible to survive in any business that any one starts. There are several aspects of a business that people have to take care of, and looking after all of those is almost impossible for any single person. To overcome this, people need a lot of man power. However, it is difficult for an amateur businessman to pay off all of those employees of the new business. Getting help from a small business advisor company is very helpful is such situations; the employees of such a company takes responsibilities of several sides of a business and provide suitable advice and accurate financial reporting to the business owner, so that he can proceed further. Most amateur businessmen do not have much idea about a business or how to run it successfully; these business advisor companies provide the businessmen with excellent ideas which helps a lot to get a good business.
Very few businesses start to get good profit from the beginning; most business starts with a loss or very little profit. In many such cases, it has been seen that the businessman loses all enthusiasm and leave the business. The assigned employees of this company try every possible step to help the businessmen to get a good profit in the business. The small business packages provided by these companies come to be very helpful for the growth of the new businesses.
If you are one such person, who wants to start a business of his own; If you do not have much financial back up and knowledge to run the business, then hiring a business advisor group is the best option in your hands. These companies will help you both financially and with excellent ideas. We know that it is difficult for a single person to run a business in this competitive world; so people who start a business must take help from these business advisors.
Hundreds of small business advisor groups that have grown up in United States, provide great help for the new businesses to flourish; but it is often pretty difficult for anyone to find the best business advisor group. What a person needs in a business advisor group is experience and trustworthiness. The more experienced a business advisor company is; the more is its knowledge about the condition of the market and the activities of the rival companies. People should always go for any such experienced business advisor company. Trust involves a very important part of these companies; when you hire such a company, you have to hand over all the responsibilities of marketing or accounting on this company. So, you should always look for a company which offers full trust to its clients.